Thursday, March 06, 2008 - Posts

A slogan you could see coming a mile away (updated)

I'm speechless:

Get ready, folks. The Chicago White Sox new advertising tagline is coming at you with plenty of attitude attached. Yes, after considerable hemming and hawing at White Sox headquarters and at the team's new ad agency of record, Energy BBDO/Chicago, the two entities have finally decided on the team's new tagline: "Share the Passion. Show the Swagger."

It's a two-pronged tag because agency and client both contributed part of the final line. Energy BBDO can take credit for "Share the Passion," while White Sox marketing honcho Brooks Boyer and his staff came up with the swagger part.

You have no idea how absolutely, positively delighted I am about this development, albeit for all the wrong reasons.

I just hope I played a small part in making it happen.

*************************

UPDATE: OK, six hours later I finally figured out what to say, and it's after reading Joe Cowley's Jon Garland story (which has zero references to California, sadly):

One thing Sox hitters will be prepared for is the slow walk Garland takes from the mound to the dugout. Referred to as the ''dig-me strut,'' the slower Garland walks, the better the results were that inning.

I've mentioned that walk before, and that is a type of swagger.  But note that Garland only showed the swagger after the results of the inning were confirmed.

That just goes to show that you really can't show swagger if you have nothing to swagger about.  And if the Sox go anywhere close to 72-90 and they attempt to show swagger, they're going to be loudly ridiculed as a bunch of Roger Dorns, which is kind of the opposite of South Side.

I guess my slogan would've been "Swagger is not means to an end."  But that probably wouldn't sell a single ticket, unless you count the one I buy at the box office on game day after people don't show up.

Konerko previewed, not sore

Paul Konerko went under the microscope for the 2008 season, and I think I'm thinking a little too much like a projection system.

I projected Konerko to hit 29 homers in 2008, only to realize that ZiPS and the Bill James Handbook pegged him for the exact same total.  I added PECOTA's line to give it a little variety -- Baseball Prospectus' system only had him hitting 27.

At any rate, he appears dead-set on proving the pessimists wrong, with 10 hits and two walks in his first 16 plate appearances of spring training.

It's great Konerko is in full working order, because two White Sox outfielders aren't 100 percent.  The word of the day is "sore," whether it's Carlos Quentin...

"It’s the shoulder, but it’s not a big deal,’’ Guillen said. “It was my concern and [GM Kenny Williams’] concern, because this kid is going to be here for good and I think he was creating bad habits with his swing and it led to some soreness, but he’ll be fine. If it was the start of the season, he could play.

“But rather than have him push it and lose one more week, we are holding him back. I think it’s the best for him. This kid is a workaholic. We have to monitor him real close, because he’s different than other kids. But he bounces back real well from injuries. He’s not hurt, he’s just sore. But in the meanwhile, when you’re sore and it’s in the back of your mind, you create bad habits. This is to protect him.’’

...or Jerry Owens:

“Jerry Owens is going to be held back a couple of days because he’s sore,’’ Guillen said. “I don’t like the way he was running the bases his last time out there. J.O., the key for him is his legs and we have to keep those legs fresh. Right now, we don’t like what we see from him right now, and there’s no reason for him to go out there and hurt himself again. All of a sudden a minor injury becomes a big injury. We learned that from having [Scott] Podsednik. ‘Pods’ would go from a little soreness to a big deal."

There are other lessons to learn from having Podsednik on the roster, in that one-tool players who need their legs shouldn't be relied upon.  It doesn't appear that the Sox are going in that direction yet.

At least Brian Anderson is taking full advantage of the opportunity.  He went deep off Colorado's Brandon Hynick for a two-run shot in the ninth inning of today's game, his first homer of the spring.  It's easy to make too much of a homer off a Double-A pitcher, but on the other hand, it is a reversal from his first week of spring training.  He had difficulty closing out his days then, going 1-for-9 in his last three plate appearances in three games.

What does this mean?  Not much.  I'm just kinda saying things, biding time until Anderson proves whether he can hit in April, in Chicago.